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always

comfortable

in merino.

merino wool allows us to live with less and do more of the things we love.

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wearing merino comes with advantages

wrinkle resistant
temperature regulating
odor resistant
naturally soft
breathable
quick drying

what they're saying

“A go-to piece for my work wardrobe, and in particular...travel

Katy

“The fabric was more comfortable than I expected for every situation. I was never too heated [or] too chilly.

Grace

“[After wearing it 100 days in a row] I'm still completely in love with my Rowena.

Sarah

01

Can we entirely change the way we dress?

Ten women take our challenge to wear our Rowena Swing Dress 100 days in a row to see what can be learned.

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02

Morocco, Morocco!

Our apparel designer took a trip to Morocco. For exploration, relaxation, and definitely for inspiration.

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03

Traveling 18 days with only one bag.

Alisha Bube traveled to Thailand packing only one bag, and relying heavily on the Rowena Swing Dress.

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