The concept of wool as underwear sounds amazing! Right now even good cotton underwear isn't always that great so it would be awesome to see wool& use their skills with wool to bring some awesome underwear! Love a basic bikini style - mid rise is nice/preferable.
I find both high rise and low cut bikini underwear are uncomfortable. Hope you consider offering a high quality hipster ( hipkini) wool underwear version that falls below belly button for comfort but not too low.
I would love to buy wool underwear in a bikini style! I typically select bikini as my style and I just want good wool underwear. My husband has great wool underwear, but there are so few options for us ladies.
Both the bikini and the high rise underwear are good options since people vary on preferred style. Wool underwear and bras are a great idea for truly utilizing the benefits of wool clothes, especially during the 100 day challenge.