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about our wool

We source Woolmark® certified merino directly from the McBride family farm located on the coastline of SE Australia.

As a family-run organization, the McBrides are creating a sustainable company for generations to come. The farm is specifically focused on improving energy efficiencies, land conservation, and biodiversity.

signature jersey

A lightweight knit fabric that is soft yet durable. Comfortable for year-round wear.

78% Ultrasoft Merino Wool
22% Nylon
160 GSM
17.5 Micron Wool

Customer Reviews

Based on 156 reviews

My favorite dress! The fit and style is so flattering!
165 lbs
Size medium


Bought for my sister and she’s loves it.


Color fit and feel are all perfect

Anna S.
Height: 5’1”
Weight: 147
Bra Size: 34DD
Size Purchased: S
Usual Size: M
Perfect sized down

I’m short-waisted and curvy and never liked how this looked on the models- but Brooklyn looked good on me sizes down so I did the same with Fiona and love it! I’m doing a challenge in the burgundy now.

Height: 5’4”
Size Purchased: M
Usual Size: S
Best for my pear shape

What can I say — this is my 2nd Fiona. I am short-waisted with a short torso and the shape of this dress flatters me the most. With many of the other Wool& styles, the waist hits at my hips and the pockets are too low, which adds extra bulk to my already ample bottom. The Fiona fits my proportions better. I sized up to a medium to fit my very broad shoulders (I normally wear small or extra small) and the proportions still work. I do wish Wool& had a few styles actually sized for petites, though.

wearing merino comes with advantages