Free shipping, free exchanges in the USA. Check out our new arrivals.

you may also like

about our wool

We source Woolmark® certified merino directly from the McBride family farm located on the coastline of SE Australia.

As a family-run organization, the McBrides are creating a sustainable company for generations to come. The farm is specifically focused on improving energy efficiencies, land conservation, and biodiversity.

signature jersey

A lightweight knit fabric that is soft yet durable. Comfortable for year-round wear.

78% Ultrasoft Merino Wool
22% Nylon
160 GSM
17.5 Micron Wool

Customer Reviews

Based on 1220 reviews
81%
(988)
11%
(129)
5%
(61)
3%
(34)
1%
(8)
N
Nurse R.
Length: Long
Height: 5'7"
Weight: 150
Bra Size: 34DD
Size Purchased: M
Usual Size: M
I tried!

This is my 2nd Rowena because I love the idea of it but unfortunately, the small was too tight in the top/shoulders and the medium is too big and unflattering. I really love how everyone styles their Ro but it's too expensive to keep in the closet. I did love the coral end-on-end shade. I have 3 Wool& dresses and I prefer the more fitted ones but I sure wish I could find a swing that looked great on me. I still give it 5 stars because the dress is amazing just not right for me.

K
K.
Length: Long
Height: 5’9”
Weight: 130
Bra Size: 36A
Size Purchased: S
Usual Size: S
Nice dress

This dress is very nice - will be very versatile - except for one thing - I am taller and thin and the sleeves are too short. I’ll keep it since it’s a great dress otherwise, and add it to my collection of things with sleeves not quite long enough. Would be nice if this company made tall sizes to fit the whole body.

K
K.M.
Length: Regular
Height: 5'5
Weight: 215
Bra Size: 44D
Size Purchased: 1X
Usual Size: 2X
Versatile and Cute...

It's a lovely dress but there are some cons-
Pros: Its very flattering on Apple & Pear shapes. Its cooling, comfortable and it has pockets! It dresses up or down. Cute with a cardigan, or a blazer. It's a great buy for the thin gals, and those without extra skin.
Cons: It gets incredible static. I gentle wash and air dry and I can still hear the crackles when I put it on. I mitigate by spraying the inside with an aerosol hairspray every few wears and use a daily static spray. A slip is a MUST with this dress to keep it from sticking to tight or shorts you wear underneath it. It's also quite thin so without a slip or spanx, you can see every lump, bump and dimple. Even with I still am not comfortable wearing it on its own.
Overall: I will still buy more, I love the look and I can wear it on my business trips without washes. What I cannot do, is wear it on its own due to the thin weight, I wear it with a blazer, a shirt over it, a cardigan, or underneath my Sierra dresses.

R
Rita

Great dress, flowy, well made

M
MM
Length: Regular
Height: 5” 3”
Weight: 145lbs
Bra Size: 34C
Size Purchased: M
Usual Size: M
Love Love Love this dress!

I ordered a Medium, my usual size, and the dress fits perfectly. The color is gorgeous!

wearing merino comes with advantages