free shipping, free returns in usa. $10 worldwide shipping.

our rowena stretch swing dress comes with a few advantages.

machine washable
machine washable
naturally soft
naturally soft
odor resistant
odor resistant
temperature regulating
temperature regulating


#wooland or #woolandlocation to be featured.

Customer Reviews

Based on 67 reviews
Height: 5’6”
Weight: 135
Bra Size: 36B
Size Purchased: M
Usual Size: MD

I love the new “a bit longer” version of this dress. I also own the earlier shorter stripped version. This one is also easy to wear with leggings, tights and booties and , hopefully on its own with Sandals later in the year. Great fabric & construction- there are pockets!!
Excellent construction & fabric. Love it.

Hi Nancy, thanks so much! We're thrilled to hear that you're loving your Rowena with Stretch.
Height: 5'4'
Weight: 170
Bra Size: 40D
Size Purchased: L
Usual Size: LG
Comfortable and versatile

I love the concept of this dress and the values behind it. Customer service was super responsive when I had to return the original dress my husband purchased because of a small hole in the fabric and a line of minor discoloration across the chest. The dress is very flattering and versatile, and several people have commented positively on it. Interestingly, I tried wearing it to work for a full week—made it 4 of 5 days, and, with the exception of one colleague complimenting me on it, not one other person mentioned that they'd noticed. I work with a demographic that definitely would (1 generally notice, and (2 obtusely comment if they did, so success! Also, I'm actively moving during the day, and the heat in my work environment is variable, which can result in sweating. I didn't notice that the dress took on any odor throughout the week as other garments might.

Hi Shelbby. Bravo for wearing the dress during your work week! We love hearing that. Thanks for supporting our brand, and we hope you continue to like sporting our dress.
Height: 5’7”
Weight: 150
Bra Size: 36D
Size Purchased: M
Usual Size: MD
Great new length; prefer first edition fabric

I love, love, love my first Wool& Rowena. The fabric is more merino-y than this second edition and I just love its feel. The new length of this new version provides a nice variation, but it’s a little bit negated by the fabric.

Hi Catherine. Thanks for the review. Feel free to checkout our plans for the restock of the original Rowena, with two lengths:
Height: 5'3
Weight: 140
Bra Size: 34DD
Size Purchased: M
Usual Size: LG

Although I like the fit and the fabric is very soft, I am concerned because I am wearing it for the first time today and already experiencing pilling on the front which is very disappointing. Maybe the original Rowena is different but disappointed that this is pilling so quickly especially for the price.

Hi Julia. I'm sorry to hear that. Some pilling is normal as the shorter wool fibers work their way to the surface of the shirt, but it should decrease with time. Please feel free to email our Customer Experience team at and they can help you out if the pilling persists.
Height: 5'4"
Weight: 175
Bra Size: 36F
Size Purchased: M
Almost perfect

I asked for -- and received -- this dress as a Christmas gift, and I'm happy to report I love it just as much as I thought I would! I agree with the other comments about the material being very stretchy and the pockets being a little low. I feel ridiculous when I try to carry my phone in my pocket because it makes the dress sag so much. However, I love the way the dress flows, and the weight is just right. I The length is perfect on me for work, hitting right at the knee. I'd feel a little under-dressed if it were shorter and dowdy if it were longer. I appreciate the plan to offer two lengths of the dress in the future. I'd love it if reviewers could share photos of how they style the dress. I'd like to see how everyone is wearing it and would be happy to share pics in return!

Hi Lisa, thanks for your review! We love that you're loving your new Rowena. More photos on styling—noted. This is something we hope to do more of in the future! Don't hesitate to share photos with us over Instagram, or email