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about our wool

We source Woolmark® certified merino directly from the McBride family farm located on the coastline of SE Australia.

As a family-run organization, the McBrides are creating a sustainable company for generations to come. The farm is specifically focused on improving energy efficiencies, land conservation, and biodiversity.

mechanical stretch jersey

The same blend as our signature fabric, but knitted with a touch of stretch.

78% Ultrasoft Merino Wool
22% Nylon
180 GSM
17.5 Micron Wool

Customer Reviews

Based on 48 reviews

London is such an underrated dress! It skims my curves (lumps!) and looks elegant on. With different belts and jewelry, it looks professional, dressy, or casual. I want this in another color now!


Amazing dress

Height: 5'3"
Weight: 160
Bra Size: 38C
Size Purchased: XL
Usual Size: L
Wanted to love it, such a gorgeous dress

I have been eyeing the London for some time as I like sleeves that cover my "bat wings" and I like midi length to cover my knees. This looked like the perfect LBD for all seasons! Finally the black was in stock so I ordered it. Originally got the London in a size L which fit but was a bit too "fitted" through the mid section for my liking, my love handles definitely showed which I am not comfortable with. Exchanged for an XL which fits fine in upper/mid section but the hip section is too big, sticks out unnaturally, and looks weird. Unfortunately, I am going to send back but trying to figure out what to exchange it for. (Wish Chloe came in a long version)
For reference my Sasha and Margo are size L, Summer is a M, and I consider myself a rectangle/straight shaped person.

Height: 5'4"
Weight: 315
Bra Size: 44B
Size Purchased: 3X
Usual Size: 3X
Nice fitted dress

Very thin material. I was concerned that the arms wouldn't fit. They do! (but just barely). Length is okay even though I'm short. In all, I like the dress. I think I'd need to wear something under it because the material is a bit see-through in the sun. I hope it doesn't shrink!!

Height: 5’7”
Weight: 130
Bra Size: 32C
Size Purchased: S
Usual Size: S
Beautiful Dress

London arrived ten days ago, and after a moment of uncertainty the day it arrived, I’ve worn it every day since, and love it more and more. I typically wear a 2 or 4, and the small fit perfectly. The midi length is really lovely.
I bought the dress primarily for work, but with a sweater, it’s been fine for errands, and comfy for evenings working home.
Only complaint is that the dress has relaxed a little, and does attract some lint!

wearing merino comes with advantages