modern merino for every part of your life

We design premium merino styles that cut the clutter, simplify getting dressed, and keep you comfortable through all of life’s moments.

we love wool

Merino wool is the foundation of our brand. It’s naturally soft (not scratchy!), temperature-regulating, quick drying, and odor resistant.

More about merino

from the founder

My family has operated woolen mills for six generations, so conversations about fiber, fabric, and clothing weren’t unusual at our dinner table. Unlike traditional coarse wool varieties, merino is soft and lightweight and lends well to everyday wear. I started wool& in 2018 as the sibling brand to menswear label Wool&Prince to show people that merino could be refined, versatile, and beautifully designed—not just a performance material for hikers. With wool&, we’ve proven to thousands of women that merino can be something you reach for every day. With fabrics selected for their durability, colors chosen to support personal expression, and comfortable silhouettes that boost your confidence, wool& holds up to whatever life throws your way. -Mac

what guides us

style without compromise

Quality, comfort, and performance come standard with contemporary silhouettes for all ages, body types, and style preferences.

versatility by design

Our clothing is designed to be worn across seasons, styled multiple ways, and relied on daily.

merino, made for life

Temperature regulation, odor resistance, and durability make merino a superior fabric that’s made to be worn (and made to last).

OUR CHALLENGES

wear a wool& dress for 30 or 100 days

Simplify your life and focus on what matters by participating in one of our wardrobe challenges. “This challenge has really helped me to reduce my closet further. I will choose quality over quantity any day of the week.”

Learn more