modern merino for every part of your life

We design premium merino styles that cut the clutter, simplify getting dressed, and keep you comfortable through all of life’s moments.

we love wool

Merino wool is the foundation of our brand. It’s naturally soft (not scratchy!), temperature-regulating, quick drying, and odor resistant.

More about merino

from the founder

I’m often asked why I love wool so much. Like many things, it starts with family—mine has been working with wool and textiles since the 1800s. Growing up, fabric and clothing were a common dinner table topic, so starting wool& in 2018 was a natural outlet for my entrepreneurial energy. When much of the merino market focused just on outdoor gear, I set out to make versatile, beautifully-designed merino pieces for every day wear. Today, wool& is a 25 person team obsessed with fit, fabrics, color, and customer service so you can look and feel your best. I pinch myself when thinking about how incredible this journey has been and how thankful I am for our customers who make all this possible. -Mac

what guides us

style without compromise

Quality, comfort, and performance come standard with contemporary silhouettes for all ages, body types, and style preferences.

versatility by design

Our clothing is designed to be worn across seasons, styled multiple ways, and relied on daily.

merino, made for life

Temperature regulation, odor resistance, and durability make merino a superior fabric that’s made to be worn (and made to last).

OUR CHALLENGES

wear a wool& dress for 30 or 100 days

Simplify your life and focus on what matters by participating in one of our wardrobe challenges. “This challenge has really helped me to reduce my closet further. I will choose quality over quantity any day of the week.”

Learn more