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our mission

our aim is to design the most practical, most wearable item in your wardrobe.

made from our favorite natural material, merino wool.

our namesake

wool is the foundation of our brand; it equips us to do the things we love.

simplifying wardrobes with merino.

what to wear just became the easiest question of your day.

our values

live simply.

consume carefully.

do good.