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about our wool

We source Woolmark® certified merino directly from the McBride family farm located on the coastline of SE Australia.

As a family-run organization, the McBrides are creating a sustainable company for generations to come. The farm is specifically focused on improving energy efficiencies, land conservation, and biodiversity.

merino wool linen woven chambray

Linen paired with wool gives the fabric a beautiful slubby texture and creates an airy, light feel.

76% Ultrasoft Merino Wool
24% Linen
140 GSM
18.5 Micron Wool

Customer Reviews

Based on 44 reviews

I’m Wearing this right now and I love it. In the very hot summer, being indoors with air conditioning can be a shock to the system. The tunic is a light over layer. Great over dresses, over shorts or anything else. It did have a very scratchy tag sewn into the back but that was easily removed.


Love my Florence Tunic! She is very versatile & looks good as a top on her own or over a short or long sleeve T. I plan to do a challenge in her once the southern summer weather cools off a bit!

Height: 5’8’
Weight: 200ish
Bra Size: 38C
Size Purchased: XXL
Usual Size: XL

I was on the fence about keeping the Florence even after I had waited for it to be restocked but ultimately decided to keep it and challenge myself to try new styles. I’ve been a lover of cardigans, denim and linen shirts for a long time so I thought I would instantly love this. It wasn’t instant because of how stiff the fabric is but after washing and wearing more it is becoming softer and more comfortable.

It does run small, I’m between a L and XL depending on style/cut but due to no stretch I went with a XXL in Florence. I would still love a bit more length in the arms but it works (I have long arms and feel that way about many long sleeve tops).
I’ve included a few pics from a quick outfit photo session but I know these are just the beginning of styling options with it.

Michelle Y.
Height: 5'5"
Weight: 130
Bra Size: 34C
Size Purchased: XS
Usual Size: M

I think this tunic will be a long-term staple in my wardrobe. It's crisp and classic. I've only worn it one time since receiving it last week, but it didn't wrinkle too badly at all, for a linen garment, and it is light-weight and comfortable. The length is great to wear with skinny jeans or leggings, as it covers all the necessary area without looking like a dress. The fit is slim, which balances out the length nicely. The arms are narrow too, so it really looks like a fine, tailored piece. Which it should, for the price, which is why I am keeping it! I ordered an XS due to the other reviews that it was quite roomy, and I didn't want anything too billowy. I can button it perfectly with no gapping at the chest.

Crystal S.
Height: 5’6”
Weight: 250-260
Bra Size: 40 D
Size Purchased: XXL
Usual Size: 1X
Florence-Beautiful but unfortunately not for me

I really wanted Florence to work but the size just doesn’t work for me. I saw “relaxed fit” in the description and thought maybe XXL would work because I range between XL to 2x in different styles and brands. I could not even get close to buttoning the top closed. The color, style, and idea are everything I was hoping for in a chambray button up tunic but the size just didn’t work. I wish that I had read more reviews to see where others mentioned sizing up. I will be returning it and hoping for plus sizes in the future.

We're bummed to hear that Florence didn't work for you, and we'll definitely take your feedback into consideration going forward. We hope you'll be thrilled with your next wool& purchase!

wearing merino comes with advantages