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about our wool

We source Woolmark® certified merino directly from the McBride family farm located on the coastline of SE Australia.

As a family-run organization, the McBrides are creating a sustainable company for generations to come. The farm is specifically focused on improving energy efficiencies, land conservation, and biodiversity.

signature jersey

A lightweight knit fabric that is soft yet durable. Comfortable for year-round wear.

78% Ultrasoft Merino Wool
22% Nylon
160 GSM
17.5 Micron Wool

Customer Reviews

Based on 76 reviews
91%
(69)
5%
(4)
3%
(2)
1%
(1)
0%
(0)
K
Katherine B.
Height: 5’6”
Weight: 145
Bra Size: 36 AA
Size Purchased: S
Usual Size: S
Fantastic everyday fancy

I am in love with this dress. It is so comfortable and looks amazing. I particularly love the flattering cut of the top, the flare at the waist, and pockets that can handle my cell phone without pulling the garment out of shape. I could absolutely wear this dress every day.

K
Kristine J.
Size Purchased: XL
Usual Size: XL
Fits just right

This dress is so soft and comfortable. I can wear it to almost any occasion.

M
Maile M.
Height: 5'6"
Weight: 148
Bra Size: 34B
Size Purchased: M
Usual Size: S
Inexplicably unflattering

From the description I thought this would flatter my pear-shape but it just didn't. Nothing was particularly wrong with it; it just didn't do anything for my shape...at all. A small was too tight in the bodice (I wear a small in Rowena and Willow to make the top fit) and a medium was just blah on me, despite the fabulous purple fig color. So disappointed in my miscalculation, but on to the next dress. I found Flora (M) to be a better fit, but still enough to be worth keeping.

Thanks for this honest review, Maile! We're so sorry to hear that the Isabelle isn't the style for you, but appreciate you sticking with us. We're always here for any style or fit recommendations if you need them - just send us a message at help@wooland.com!

M
Maria
Height: 6
Weight: 250
Bra Size: 40B
Size Purchased: 1X
Usual Size: 1X
Strange Bust Dart in plus sizes

I really wanted to love this dress and at first ordered the 2x as I have in other dresses from wool&. The darts made it fit really strange and it looked like I had little wings on the side of my bust. It was a little roomy in general so I exchanged it for a 1x. The 1x had the same issue - just not as drastic. Because the dress fit well otherwise, I took it to tailor and got the darts fixed. I realize I am not the typical frame- in that I am size 18 in most things and only a 40B. If you are a C or bigger the plus size will probably be fine.

Thanks for this honest review! We're sorry to hear that the Isabelle's design features didn't work for you, but glad to hear that the tailor got you sorted out. We appreciate you sticking with us, and are always here for any style recommendations over at help@wooland.com.

J
Julia B.
Height: 5’
Weight: 126
Bra Size: 34c
Size Purchased: S
Usual Size: S
Love it!

I love the material and the cut/style. It is lightweight, but sturdy. The purple fig goes well with everything in my closet and I’ve been having a great time accessorizing. It looks great on its own or with a simple belt too.
I am only 5’ so it is longer on me than the model. I like it as is, but may get it hemmed ~2 inches.
The top is very flattering. It does loosen up after a few wears and will need a stitch to keep it closed for modesty.

wearing merino comes with advantages