Summer Bingo Challenge

Summer Bingo Challenge

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Ready to see how versatile your wardrobe can really be?

This summer, we're challenging you to rethink what your clothing can do. wool& merino wool clothes aren't just for cooler weather — they're breathable, comfortable, and made to move with you through every season. When you lean into simplicity, you unlock more possibilities: more adventures, more ease, and more time spent doing what matters most.


We believe in living simply, consuming carefully, and doing good. The Summer Bingo Challenge is a fun, creative way to put those values into action — all while proving that a thoughtful wardrobe can take you everywhere you want to go.


WHAT IS THE SUMMER BINGO CHALLENGE?

It's simple: complete 5+ activities on the bingo card this summer, all while wearing one or more of your wool& favorites. Whether you're biking to a coffee shop, exploring a local museum, taking a road trip, or just relaxing at the park, your clothing should be ready for anything — and we know our garments are up for whatever you are.

Squares/activities include: eat ice cream wool& with a friend visit the library grocery shopping go on a hike prepare a new recipe catch a summer sunset amusement park or state fair go berry or flower picking farmers market or outdoor event jump for joy see live music choose your own activity road trip/travel dance try a new activity relax with your favorite book outdoor recreation have a picnic jump rope or hula hoop visit a garden pose with an animal enjoy the water or swim take a class review a favorite wool& item


Mark off your squares, snap a photo, and share your experiences with us. Let’s celebrate all the ways wool& helps you live lightly and adventure boldly, no matter the season.


HOW TO PARTICIPATE

  1. Let us know that you’re starting the Summer Bingo Challenge by dropping your email address in the form below.

  2. Complete five bingo squares between May 14, 2025 and September 1, 2025. We encourage you to complete a Bingo with five consecutive squares, but this is not required.

  3. The middle square is a "choose your own activity" square. If you complete this square, make sure to tell us what your chosen activity is. We suggest that you get creative!

  4. For each Bingo square, take a photo of your participation. Please ensure that your activities and your wool& garments are both visible in your photos!

  5. Tag us during your challenge on social media so we can follow along (if you’d like): @wool.and, #wooland, #woolandbingochallenge

  6. After completing the challenge, submit your photos to help@wooland.com. Make sure to include a short description of each activity and which wool& item(s) you wore. Your submission should have 5+ photos and a written takeaway about your experience.

  7. Once we confirm that you've completed the challenge, we'll send you a wool& gift card code for $15 (or €15 for customers of our Europe store).

Enter your email below to let us know you plan to participate in the Summer Bingo Challenge! 

 


WHY PARTICIPATE IN THE SUMMER BINGO CHALLENGE?

  1. Realize that your wool wardrobe is more versatile than the fashion industry leads us to believe, and that wool is a great fiber for year-round use.

  2. Spend less time doing laundry and more time living life.

  3. Realize that your clothing isn’t what defines you (have you heard of the spotlight effect? It’s a phenomenon in which people tend to believe they are being noticed more than they really are).

  4. Reduce your impact on the planet when you realize you don't need a closet packed full of clothing. wool& clothing is multi-purpose and versatile!

  5. Upon completion of your challenge, we'll email you a $15 wool& gift card for your next purchase.


JUST A FEW DETAILS

  1. Any wool& garments are eligible (including items purchased with previous challenge rewards, mystery items, warehouse cleanout items, and secondhand purchases), and you can wear any number of wool& items to complete your Bingo card.

  2. You do not need to wear the same wool& items for all five activities.

  3. This challenge is not intended to be completed on back-to-back days. Rather, it’s intended to encourage you to try to savor the summer season, to try new things, and to think about how your wool& pieces perform in the warmest months of the year.

  4. Once we confirm that you've completed the challenge, we'll send your $15 wool& reward credit. Reward is not transferable to another person.

  5. The Summer Bingo Challenge will run from May 14, 2025 through September 1, 2025. The final day to SUBMIT your challenge photos for verification is September 10, 2025.

  6. For customers who shop our Europe store, you will receive a gift card to our wool& Europe store upon completion of the challenge. Please specify your preference in your completion email so we know which wool& website (US or Europe) to provide your reward to.

  7. One Summer Bingo Challenge per person.

  8. We love when you all share photos in our customer Facebook Community! Sharing in the group is for fun but will not be considered an official challenge submission.

  9. Yes, this Summer Bingo Challenge can be done in conjunction with our 30 or 100 Day Dress Challenges.


RESOURCES FOR YOUR SUMMER ADVENTURE CHALLENGE:

Join our Facebook customer community HERE for style inspiration and support. It’s the nicest place on the internet!