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our mission

our aim is to design the most practical, most wearable dress in your wardrobe.

we make dresses from our favorite natural material, wool.

our namesake

wool is the foundation of our brand; it equips us to do the things we love.

simplifying wardrobes with merino since 2018

“what to wear” just became the easiest question of your day.

our values

live simply.

consume carefully.

do good.