everyday merino

Wool&Prince is our premium merino wool menswear brand. We bring the time-tested benefits of merino wool to everyday garments.

Own less, own better, and get back to the things you love doing.

Wool&Prince

Men's Sweater Polo

£99

Clay

Wool&Prince

Men's Sweater Hoodie

£123

Dark Olive

Wool&Prince

Men's Signature Crew Neck Tee

£62

Gray Heather

Wool&Prince

Men's Interlock Sweatshirt

£106

Pine

Wool&Prince

Men's Signature Polo

£73

Black

Wool&Prince

Men's Ponte Vest

£130

Black Marl

Wool&Prince

Men's Interlock Jogger

£123

Black

Wool&Prince

Men's Boxer Briefs

£38

Marine Blue

  • He said they're “the most comfortable underwear I’ve ever worn.”
    Laila
  • Exceeded my expectations. I’ve been wearing the T-shirt for 4 days straight and it feels fantastic and doesn’t smell. I’m blown away!
    Jonathan
  • No smell on my extremely smelly husband! And they also wash and dry perfectly...except for me saying 'you put it in the dryer?!' Very happy with these T-shirts.
    Ann M.
  • My son in law has a number of polo shirts. I wanted one that was a stand out. It is! We all love the quality and how it looks.
    Alice S.
  • I have not taken these off. I don't want to wear any other sweatpants again. They are so comfortable and breathe perfectly. 
    Rishi S.

buy something for him, get a gift for you

Spend $150+ and choose between a merino scarf or underwear—while supplies last. Through December 1st.

How it Works

More menswear

Visit the main Wool&Prince site to browse our full collection of men's apparel, including additional styles, colors, and Stock Up & Save offers.

Wool&Prince

100 Day Challenge

Wear a Wool&Prince button-down or pair of pants for 100 days straight and we'll give you $100 toward your next purchase.

Learn More