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about our wool

merino wool denim
see it styled by our community
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We source Woolmark® certified merino directly from the McBride family farm located on the coastline of SE Australia.
As a family-run organization, the McBrides are creating a sustainable company for generations to come. The farm is specifically focused on improving energy efficiencies, land conservation, and biodiversity.
A durable material that gets softer with each wash and wear.
69% Cotton
31% Merino Wool Denim
315 GSM
17.5 Micron Wool
I like a more fitted look with dresses so I went with a small and it fits and drapes nicely. Shows curves nicely and looks professional for work.
Penny is a workhorse—rugged enough for outdoor adventures, yet appropriate for professional wear. I needed to size up to have more room in the shoulder area, yet the wrap style still gives me a good fit in the hip area. It’s a nice weight for cooler days and will work well for layering when it gets cold.I love the dark denim fabric and hope there will be more items offered in it.
Beautiful material fits well. From heels to cowboy boots
The dress is so perfect, I have to search for the right words! When it came in the mail today, I immediately put it on and can not yet imagine taking it off again. It is very soft, warm but not hot, like a hug. It looks sturdy, as if it could accompany me all my life. It looks incredibly feminine, sexy but in a chic way. If you saw the look on my husband's face you would all click the order button immediately! Priceless. Love at first sight!
I freaking LOVE this dress!! It's structured enough to look classy despite being denim, soft enough to be comfortable, and absolutely beautiful and flattering. Looks great with heels, flats, booties or wedges. I wear a bamboo undershirt with it to get more wears between washes and give a little extra coverage in case of gaping at the bust, but I've never actually needed to.
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