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about our wool

We source Woolmark® certified merino directly from the McBride family farm located on the coastline of SE Australia.

As a family-run organization, the McBrides are creating a sustainable company for generations to come. The farm is specifically focused on improving energy efficiencies, land conservation, and biodiversity.

signature jersey

A lightweight knit fabric that is soft yet durable. Comfortable for year-round wear.

78% Ultrasoft Merino Wool
22% Nylon
160 GSM
17.5 Micron Wool

Customer Reviews

Based on 1227 reviews
81%
(995)
11%
(129)
5%
(61)
3%
(34)
1%
(8)
J
Jessie P.
Length: Regular
Height: 5’
Weight: 128
Bra Size: 36C
Size Purchased: S
Usual Size: M
Rowena Swing Dress

It fits very nice. I haven’t worn it yet can’t wait till the weather is cool.

A
A.L.
Length: Long
Height: 5’8”
Weight: 145
Bra Size: 34C
Size Purchased: S
Usual Size: M

I did the 100 day challenge with Rowena. It was life changing! I couldn’t believe all the different ways I could wear it. I wore every necklace, cardigan, blouse, scarf, belt & shoe in my closet to create different looks! The pictures everyday brought clarity with my style & what works for me. The less laundry was a much appreciated bonus! My only complaint is that is was a little bit short for my comfort even with the longer length being 5’8” & all, especially when I belted it. I did the challenge in winter so leggings helped with this.

B
Barbara Y.
Length: Regular
Height: 5'0"
Weight: 165
Bra Size: 36H
Size Purchased: XL
Usual Size: XL
Great Dress!!!

This dress is so comfortable, I want to live in it. You can dress it up or down and it looks great no matter what. I get so many compliments on it. But what I'm most impressed with is the quality of the material. It just feels great on, and you feel like you're wearing a truly well-made garment that is going to last forever. Extremely comfortable, but you still look put together I definitely recommend the Rowena dress.

K
Karen

Good quality!

A
AJ
Length: Regular
Height: 5’3”
Weight: 100
Bra Size: 32B
Size Purchased: XS
Usual Size: XS
Fits as shown

The arms are slim and the xs fits tts across the bust ( I’m a 30-32 B). The rest flairs as shown and hits above the knee ( I’m 5’3”). It’s a good underdress for cool spring weather. I imagine it would be an ideal travel dress that regulates your body temperature through cold airplanes and hot sprints to the next destination.

wearing merino comes with advantages