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about our wool

We source Woolmark® certified merino directly from the McBride family farm located on the coastline of SE Australia.

As a family-run organization, the McBrides are creating a sustainable company for generations to come. The farm is specifically focused on improving energy efficiencies, land conservation, and biodiversity.

merino wool linen woven chambray

Linen paired with wool gives the fabric a beautiful slubby texture and creates an airy, light feel.

76% Ultrasoft Merino Wool
24% Linen
140 GSM
18.5 Micron Wool

Customer Reviews

Based on 36 reviews

Nice short but not cut as generously as the sizing would have you believe. Sad, also made in China which is not like the other items that seem to be from Korea.

We're so sorry that the Florence sizing didn't work for you. We're proud to work with our partners in China, as we believe that the Chinese workers that sew our garments are just as valuable as our employees here in the United States and our farm partners that provide our wool. You can read more about our supply chain in the Journal section of our website!


Love this: Fabric, fit, color, length all of it!

Height: 5’6”
Weight: 120
Bra Size: 34C
Size Purchased: M
Usual Size: S
Very nice shirt but runs small/ SIZE UP

This is really a beautiful shirt. The chambray blue is one the prettiest blues I have ever seen and goes well with black and also white. However (and you’ll read this in many of the comments) the Florence runs very small! It is wool and linen and those two fabrics are going to shrink! Yes, even when washed in cold water and line dried, you are going to have significant shrinkage. I ordered a small and a medium. I am so glad I decided to keep the medium which fits more like a small. After washing the medium, in cold water and line drying, it’s almost too small if you want to wear it buttoned. Rather than having all this confusion and returns, might I suggest the sizes be reconsidered? Like the medium should be marked as a small; small as extra small, etc. Assuming this glitch must be Chinese sizes, which tend to run very small in my experience.
I do think ( hope) I will get a lot of use out of this lovely shirt, but bear in mind it wrinkles extremely easily and should probably be ironed after washing. Assuming the high wrinkle factor could be the linen content? The tag also says dry clean, but who in the world is going to do that with a shirt these days? My hope is that at this price point (high) it will hold up for a very long time. Perfect over a pair of leggings (my uniform for the last decade) or white jeans.

Pam S.
Height: 5’9”
Weight: 195
Bra Size: 38D
Size Purchased: L
Usual Size: L
Everything I wanted!

I’ve been waiting for this moment for many, many months!
This tunic doesn’t need a review, it’s so great, but it deserves it, so here we go.
It’s ever so light! Perfect for travel and packing compact and also not to get hot in the summer!
I have a sun allergy (yes, weird!) so I need to keep my arms away from the sun and this is going to be a lifesaver. It looks wonderful paired with any color and can go anywhere, beach, park, zoo, restaurant, work… it’s so versatile and can be styled so many different ways.
I would just recommend you to size up. I usually wear a size L in Wool& (even for London) but I wished I had ordered an XL on this one.

Joanna D.
Height: 5’4
Weight: 150
Bra Size: 36B
Size Purchased: M
Usual Size: M
So close but fit not as expected

I was on the waiting list for this tunic to come back in stock. It’s such a great style! However I think I would recommend sizing up if you are at all broad shouldered… or have arms? I have mediums in three dresses and two tshirts by Wool&. Unfortunately, this tunic fits differently. It fit ok (a little snug but having tried on larges in other styles I thought this tunic would be way too big in a large) but after washing it is even more snug. I love the idea, but disappointed in how it worked for me.

Thanks for the review, Joanna! So sorry to hear that the Florence didn't quite work for you. If you want to chat about style or fit recommendations, we're here at

wearing merino comes with advantages