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about our wool

We source Woolmark® certified merino directly from the McBride family farm located on the coastline of SE Australia.

As a family-run organization, the McBrides are creating a sustainable company for generations to come. The farm is specifically focused on improving energy efficiencies, land conservation, and biodiversity.

mechanical stretch jersey

The same blend as our signature fabric, but knitted with a touch of stretch.

78% Ultrasoft Merino Wool
22% Nylon
180 GSM
17.5 Micron Wool

Customer Reviews

Based on 44 reviews
89%
(39)
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F
F.P.
Height: 5’7”
Weight: 130
Bra Size: 32C
Size Purchased: S
Usual Size: S
Beautiful Dress

London arrived ten days ago, and after a moment of uncertainty the day it arrived, I’ve worn it every day since, and love it more and more. I typically wear a 2 or 4, and the small fit perfectly. The midi length is really lovely.
I bought the dress primarily for work, but with a sweater, it’s been fine for errands, and comfy for evenings working home.
Only complaint is that the dress has relaxed a little, and does attract some lint!

B
B.B.
Height: 5’11”-6’0”
Weight: 185
Bra Size: 38 B/C
Size Purchased: L
Usual Size: L
Love this dress!

OMG, this dress feels like it was made based on my measurements! And it makes me feel amazing! I have more of a straight athletic build. 40-35-42. I’m usually between a M or L in most things size wise and I went with the large based on my measurements. Perfect fit for me! I need more of these please! Will be picking up the black as soon as I can, but would also love to see Marionberry and Beetroot in the future!

N
Nicole M.
Height: 5"0"
Weight: 145
Bra Size: 34D
Size Purchased: M
Usual Size: M
I freaking love this dress!

It's a work dress, it's a special night out dress, it's a super comfortable travel dress. It's a winter/spring/summer/fall dress. I absolutely love it!

G
Gretchen L.
Height: 5’6”
Weight: 110
Bra Size: 34A
Size Purchased: M
Usual Size: M
Love this dress!

This dress is definitely going to be my go to!
I love the fit, though I could have gotten a small.
Still, the sleeve length and classic design make an all time favorite! It’s probably the only dress I will ever need!!!

C
C.M.
Height: 5'10"
Weight: 198
Size Purchased: XL
Usual Size: XL
London midi

I bought my first London on BST because the site was sold out of the XL in plum. I could have easily made this a 30 day challenge dress. My shape is what Woolies have called Pear, but I think A-frame might describe me more correctly. (The measurements just get larger as you go down: 39-42-48.) I am long-waisted & shorter legged. London actually fits me in the chest (rather than looking saggy), and curves at my hips. This "straight shift" works surprisingly well on my shape! And because my legs are no longer slim and youthful (my calves are thick & my knees pooch), the below-the-knee length looks so graceful!
Black just came back in stock, and I purchased two sizes. (I've gained a little weight.) The 1X looks like a sack. I'll keep the XL!
I also just purchased Summit Bike Shorts in 1X, and they smooth out my bum under this London. I am so pleased with these two together!

wearing merino comes with advantages