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about our wool

We source Woolmark® certified merino directly from the McBride family farm located on the coastline of SE Australia.

As a family-run organization, the McBrides are creating a sustainable company for generations to come. The farm is specifically focused on improving energy efficiencies, land conservation, and biodiversity.

signature jersey

A lightweight knit fabric that is soft yet durable. Comfortable for year-round wear.

78% Ultrasoft Merino Wool
22% Nylon
160 GSM
17.5 Micron Wool

Customer Reviews

Based on 1223 reviews
81%
(991)
11%
(129)
5%
(61)
3%
(34)
1%
(8)
A
AJ
Length: Regular
Height: 5’3”
Weight: 100
Bra Size: 32B
Size Purchased: XS
Usual Size: XS
Fits as shown

The arms are slim and the xs fits tts across the bust ( I’m a 30-32 B). The rest flairs as shown and hits above the knee ( I’m 5’3”). It’s a good underdress for cool spring weather. I imagine it would be an ideal travel dress that regulates your body temperature through cold airplanes and hot sprints to the next destination.

N
Noriko S.
Length: Long
Size Purchased: XS
Usual Size: XS
Excellent attire

I walked 500 miles across Spain and wore the rowena short sleeve dress every day for 35 days. It was my favorite dress to wear. Comfortable, dried quickly and looked good. I am leaving on travel again and wanted to get the long sleeve dress bcus I love it so much.

B
Brandi M.
Length: Regular
Height: 5'8"
Weight: 175
Bra Size: 38D
Size Purchased: L
Usual Size: L
One of my favorite dresses

I own 3 Rowena dresses and they are my favorites. I order regular length and wear leggings underneath, otherwise I would absolutely need a long. I have had the sleeves shortened on one of my dresses to make it more practical for summer. I like the forgiving fit and the fact that I can accentuate my waist with a belt if I feel inclined to do so.

N
Nurse R.
Length: Long
Height: 5'7"
Weight: 150
Bra Size: 34DD
Size Purchased: M
Usual Size: M
I tried!

This is my 2nd Rowena because I love the idea of it but unfortunately, the small was too tight in the top/shoulders and the medium is too big and unflattering. I really love how everyone styles their Ro but it's too expensive to keep in the closet. I did love the coral end-on-end shade. I have 3 Wool& dresses and I prefer the more fitted ones but I sure wish I could find a swing that looked great on me. I still give it 5 stars because the dress is amazing just not right for me.

K
K.
Length: Long
Height: 5’9”
Weight: 130
Bra Size: 36A
Size Purchased: S
Usual Size: S
Nice dress

This dress is very nice - will be very versatile - except for one thing - I am taller and thin and the sleeves are too short. I’ll keep it since it’s a great dress otherwise, and add it to my collection of things with sleeves not quite long enough. Would be nice if this company made tall sizes to fit the whole body.

wearing merino comes with advantages