If you’ve been following wool& for a while, you may know that one value of our brand is learning to do more with less. In doing this, we focus on what really matters.
In previous years we’ve offered different versions of a capsule wardrobe challenge. Encouraging ourselves to think critically about what we need in our wardrobe (and life) is empowering for many, so we’re continuing to think about ways to challenge the status quo of a typical modern wardrobe.
For 2025, we’re introducing the 9x9 Capsule Challenge. We are challenging you to build a nine piece capsule wardrobe, then to wear those nine items exclusively for nine days.
how to participate
- Let us know that you’re starting the 9x9 Capsule Challenge by dropping your email address in the form below.
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Choose any nine items you own and wear any combination of those nine items over the course of nine days as your daily outfit. If you do not yet own any wool& garments, you can participate with any items you already own.
What does not count toward your 9 items: sleepwear, cold weather gear, undergarments, shoes, workout attire (when worn for their intended purpose), handbags, items required for religious purposes, required work uniforms, belts, and jewelry.
What does count toward your 9 items: dresses, tops, bottoms, layers, scarves worn for fashion purposes, tights/leggings when they are a visible part of your outfit). - Tag us during your challenge on social media so we can follow along (if you’d like): @wool.and, #wooland, #9x9capsulechallenge, and #capsulewardrobe
- After completing the challenge, email us (help@wooland.com) a link to your 10 photos (one capsule photo + 9 daily outfit photos) via your preferred file sharing platform (Google Drive/Photos, Dropbox, iCloud, etc) or your social media account (Instagram, Facebook, TikTok, etc).
- Once we confirm that you've completed the challenge, we'll send you a survey and a gift card code for $20 (or €20 for customers of our Europe store).
Enter your email below to let us know you plan to participate in the 9x9 Capsule Challenge!
WHY PARTICIPATE IN THE 9x9 CAPSULE CHALLENGE?
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Spend less time doing and putting away laundry.
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Learn how to get more wears out of a garment (e.g. when you spill on your top, you'll immediately take action to clean it since you're wearing it again tomorrow!).
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Recognize what you need and don't need in your wardrobe.
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Realize that your clothing isn’t what defines you (have you heard of the spotlight effect? It’s a phenomenon in which people tend to believe they are being noticed more than they really are.)
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Stretch your creativity and explore new styling ideas.
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Reduce your impact on the planet when you realize you don't need a closet packed full of clothing.
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Upon completion of your challenge, we'll email you a $20 gift card for your next purchase.
JUST A FEW DETAILS
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We want to help make a lasting change in the world of fashion and how people consume clothing. For this reason, the 9x9 Capsule Challenge is open to current or potential future wool& customers. There are no brand requirements for incorporating wool& clothing into your 9 item capsule (but we encourage you to choose wool& items if you own some!)
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Take a photo of your capsule, plus photograph your outfits each day.
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The 9x9 Capsule Challenge will run from February 5, 2025 through March 26, 2025. The final day to BEGIN your challenge will be March 26, 2025. The final day to SUBMIT your challenge photos for verification is April 11, 2025.
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For customers who shop our Europe store, you can receive a gift card to our Europe store upon completion of the challenge. Please specify your store preference (US or Europe) in your completion email.
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Once we confirm that you've completed the challenge, we'll send your $20 reward credit.
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We will not accept official challenge submissions that are posted in our customer Facebook Community.
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Yes, this 9x9 Capsule Challenge can be done in conjunction with our 100 Day Dress Challenge. However, we encourage you to participate in them separately if possible.
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No, this 9x9 Capsule Challenge cannot be done in conjunction with our 30 Day Dress Challenge. If you are currently participating in a 30 Day Dress Challenge, please complete that challenge before beginning your Capsule Challenge.
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One 9x9 Capsule Challenge per person.
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Challenge rewards may not be combined or transferred.
resources
Join our Facebook customer community HERE for style inspiration and support. It’s the nicest place on the internet!
SAMPLE 9x9 CAPSULE IDEA
WHAT ARE YOU WAITING FOR?
This should be a fun personal challenge. It can be a great conversation starter, or you just might be able to fly under the radar with no one ever noticing. Whatever your experience is, we can't wait to hear about it.
If you haven’t already submitted your email above to let us know you’re starting the 9x9 Challenge, please do so now in the form above. Thank you!