you’re invited
Join wool& for a curated pop-up sale in Mill Valley on October 2–4, 2026!
The pop-up will feature a mix of limited discounted styles alongside our latest full-price collection—giving you the opportunity to try on different styles, touch our fabrics, see the colors, and meet fellow community members.
WHEN
October 2–4, 2026
Friday, October 2: 10am to 6pm
Saturday, October 3: 10am to 6pm
Sunday, October 4: 11am to 3pm
WHERE
strawberry village
800 Redwood Hwy Frontage Rd
Mill Valley, CA 94941
(Space 540, next to Bluemercury)
There is free parking on-site. This is an outdoor shopping center and some waiting outside to enter may occur due to capacity. Please plan accordingly.
We’ll be adding more details as they’re confirmed, so subscribe to stay in the loop.
frequently asked questions
What will I find at the pop-up?
You’ll be able to shop a selection of our most popular full-price everyday merino wool styles, with plenty of opportunities to try things on and see the fabrics and colors in person.
We’ll also have styles from our men’s brand, Wool&Prince, available to shop in-store.
And if you’re looking for a deal, check out the sample sale section, where you’ll find premium merino clothing at up to 65%+ off list price. The selection will include wool& and Wool&Prince styles in a range of sizes we carry, including retired styles and colors, prototypes, and returns that can’t be restocked.
Will there be a customer meetup?
We hope so! As a company, we love that our clothing represents more than just a piece of clothing—it represents a vibrant community that encourages and supports each other online and in-person. It’s always been about more than just a dress.
We’ll share details about customer meetups happening around our pop-up sales as they’re confirmed. Join the wool& Community: Wardrobe Challenges & Chat on Facebook to stay in the loop and connect with other wool& fans.
When are you coming to my city?
See all of our planned pop-up sales here.
We’re planning more pop-ups, and we want to know where you’d like us to go next!
Can I try things on?
Absolutely! Fitting rooms will be available so you can try on different styles and sizes. Some customers find it helpful to wear leggings and a slim-fitting top for easy try-ons.
Do you replenish inventory throughout the day?
We will be replenishing inventory throughout the weekend. If we are sold out of something you were hoping to take with you, or if there's a piece you wanted that we do not have with us, we can help you place an order before you leave.
What forms of payment do you accept?
This is a cashless sale. We will take electronic payments only. Contactless payments, such as Apple Pay and other tap-to-pay methods, will be accepted.
Gift cards are online-only and cannot be used for pop-up sale purchases.
Can I return anything I purchase?
All sample sale items are final sale.
For full price items, returns and exchanges are accepted within 30 days of purchase for items that are unworn (trying on is totally fine!), unwashed, and unaltered. To initiate a return, please contact our help desk at help@wooland.com.
Your options:
- Exchange (same style, different size or color at the same price point): free
- Online Store credit (issued as a gift card to use at wooland.com): free
- Refund:Â (returned to your original payment method):Â $8 fee per order