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about our wool

We source Woolmark® certified merino directly from the McBride family farm located on the coastline of SE Australia.

As a family-run organization, the McBrides are creating a sustainable company for generations to come. The farm is specifically focused on improving energy efficiencies, land conservation, and biodiversity.

merino wool linen woven chambray

Linen paired with wool gives the fabric a beautiful slubby texture and creates an airy, light feel.

76% Ultrasoft Merino Wool
24% Linen
140 GSM
18.5 Micron Wool

Customer Reviews

Based on 29 reviews
Height: 5’4”
Weight: 150
Bra Size: 34D
Size Purchased: L
Usual Size: M
Loved the idea, but this was not for me

I ordered up to a size L based on reviews. I wasn’t sure what I was expecting with a chambray fabric blend but the fabric was stiff and wrinkly, like a table cloth. I’ll stick with the signature or French Terry fabric instead.

Mandi B.
Height: 5'2"
Weight: 115
Bra Size: 30DD
Size Purchased: XS
Usual Size: XS
Mixed feelings

This was my first wool& purchase (along with the Natalia wrap top). I enjoy the color and texture of the fabric, the pockets are excellent, and it looked great after a wash and air dry, though I do think it shrunk some despite being handled gently in cold water. The sleeves are a hair long on me (I'm rather petite, so sleeves being too long are the norm for me).

As a shirt, I really like it. I hoped to also wear it closed as a shirt dress, and after washing I find it too snug on the hips for this purpose, despite being within the measurements on the size chart. The chest fits well, though; no pulling at the buttons but I would definitely be in trouble if my chest were even a smidge larger. I bought it specifically for versatility when traveling, so I'm bummed. I'm not sure if it would have been better if I sized up or if it would have then been unpleasantly big in other places, especially the waist and sleeves.

All in all, it's a well-made garment that looks really lovely on and is easy to pair with other pieces, but the sizing is a bit tricky. Consider sizing up. I'll see how it stands up on its first international trip shortly.

Jamie G.
Height: 5’6”
Weight: 165
Bra Size: 38F
Size Purchased: XXL
Usual Size: XXL
Love it!

I don’t usually wear structured shirts, but I’m so glad I tried this! I absolutely love it – very flattering. So often shirts don’t fit my chest well, but this one does. And the fabric is divine! I haven’t washed it yet - I will be very careful and hope for minimal or no shrinkage.

Height: 5’4”
Weight: 125
Size Purchased: S
Usual Size: S
Size up?

Lovely fabric, and I feel like I can wear the vintage blue with anything. But, after hand washing in cold water and hanging to dry, the garment shrunk a bit. It was on the small end of “just right” before washing and now it’s tight across my shoulders and also tight across my hips when the last button is closed. I wish I had measured it before and after washing. I’ll still wear it open, like a cardigan, but disappointed to have fewer styling options due to shrinkage after following the washing instructions.

We're sorry to hear that you're experiencing this much shrinkage with your Florence! We'd love it if you reached out to our helpdesk at with some measurements and photos so that we can get this sorted.

Karen C.
Height: 5' 6"
Weight: 170
Bra Size: 38 D
Size Purchased: L
Usual Size: L
Love Florence

I love this shirt. It is a very practical shirt/ jacket. I do wish I had purchased an xl rather than my normal large, but, since I use this as a jacket- overshirt a L works fine.

wearing merino comes with advantages