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about our wool

We source Woolmark® certified merino directly from the McBride family farm located on the coastline of SE Australia.

As a family-run organization, the McBrides are creating a sustainable company for generations to come. The farm is specifically focused on improving energy efficiencies, land conservation, and biodiversity.

mechanical stretch jersey

The same blend as our signature fabric, but knitted with a touch of stretch.

78% Ultrasoft Merino Wool
22% Nylon
180 GSM
17.5 Micron Wool

Customer Reviews

Based on 32 reviews
Height: 5'5''
Weight: 130
Bra Size: 34A
Size Purchased: S
Usual Size: S
Lovely Dress

London is a very lovely dress! It skims the body nicely but isn't tight fitting. I have broad shoulders and find the top/sleeves to be pretty fitted. Not uncomfortable but definitely could not size down in London or Chloe because of the arms/shoulders. The dress works great for work environments. Also very comfortable for non-work environments. Plum is a beautiful color. Looking forward to other colors in this dress!


This is the most comfortable dress! I’d love a long sleeved midi!

Height: 5'2"
Weight: 138
Bra Size: 34DDD
Size Purchased: M
Usual Size: M
A great surprise for petites

I was surprised when I tried London to discover how great the fit was for me. I'm short, a bit bulgy, super booby, and age 59, but when I put it on and felt like a super model. It is longer on me than the model, of course, but because it is a slim cut with shorter sleeves, the lines of the dress do not overwhelm like some other longer styles at wool&. It's an incredibly flattering dress for curves also, skimming rather than hugging. The fabric is the same as other dresses (jersey) but still warm with leggings. I wear with a sweater and boots for casual and alone for a more elegant look. I bought the plum, which is a very neutral color so goes with many other things I own. I work at home but wear it even when no one sees me and feel great all day. It's also easy to hike up and wear as a shorter dress under a sweater. I must confess I've slept in it because I didn't want to take it off. Looking forward to more colors.


Gorgeous, true to size, fits great!

Height: 5'6"
Weight: 140
Bra Size: 36C
Size Purchased: M
Usual Size: M
Effortlessly elegant

I did my 30 days in the black London and liked it so well that I bought the plum too. It was easy to style the London up or down; I have a people-facing job, so on work days, I often put on either the Lou moto jacket, a regular blazer or, for a hipper day, a black men's blazer with a matching black hoodie underneath. It looked really good with a pullover sweater too. Sometimes I wore it over the culottes or tucked it in to a pair of Woolly weekender pants on the (surprise!) weekends. The London saw me through the month of October in the Pacific Northwest and the beginning of our chilly, rainy season; I went from barelegged with sandals to (don't tell anyone) knee socks to wool tights. I know some folks don't like the Axis leggings with midi dresses--I'm also a bit touchy about the look of my tights--but in my opinion, the London is made to be worn with any kind of tights. I thought it looked really good at the end of October when I was wearing Axis or Snag wool footless leggings and socks; another good look was footed Snag tights with wool socks and a boot. The London feels good on and keeps your legs warm without screaming, "I'm wearing a long dress!" I'd say I like it more than the Chloe as it seems better-proportioned, at least for my frame, and drapes better. Though Chloe is very nice too.

wearing merino comes with advantages