I wore my black Rowena for 100 consecutive days, a process that compelled me to reflect on consumption, waste, environmental issues, vanity, and social pressure/pressure. I realized we waste SO much - money, environmental resources, time - in buying and worrying over clothes! I have culled my closets by about 50% and gifted. The Rowena was extremely comfortable and versatile. I bought the regular length but as I'm tall wore it as a tunic over leggings or yoga-style pants. It can be easily dressed up or down, and accessorizing with scarves, vests, jewelry and the like made it look and feel "different" every day. I'm retired now but really admired how younger women variously adapted it for professional attire and young mothers made it work too! I did everything I would usually do, both inside and outside the house - I gardened in it (pulled a pair of gardening overalls over the dress) and ground grains to make sourdough bread several days a week (wearing a large apron over it). I turned it inside out and clipped and hung up to air out every night; every couple of days I spot cleaned the armpits with a gentle soap, cool water and washcloth. I put it in a large lingerie bag and washed it in the gentle cycle in the machine twice a month. I bought a "long" Rowena in black which is now my quinessential "little black dress." (As an aside, this is THE perfect travel garment ... takes the place of multiple dresses, tops or tunics meaning you can pack less and lighter! I took out my international sized carry on suitcase and practiced packing to see how many outfits I could get around a single Rowena! Several!

I've had my black XS Rowena for over 2 years now and have absolutely loved wearing it for any type of occasion, from overnight hiking trips to formal conference presentations. The material looks and feels better than a typical jersey material and is super durable. It looks luxe but is also up to any activity you might throw its way. The temperature and sweat management qualities of the merino are incredible, and come in handy in both informal and formal settings! It's nice to have a reliable dress with pockets (!) that I don't have to send to the dry cleaner.

I hesitated to buy this dress because of the price, but it has taken the place of several dresses in my closet, has saved much hassle since it's so easy to care for, and I know it will last a long time.

I definitely did shrink it by accident in the dryer, which most noticeably made it a couple of inches shorter, but I'm petite and I think it fits me better that way. If you don't want the size to change, just follow Wool&'s care instructions.

I can’t say enough good things about my Rowena swing dresses. I started with one and liked it do much I’ve gone on to buy two more plus an additional dress as my reward for finishing the 100-day challenge. They’re comfortable, I can dress them up or down as needed, they’re great as sleepwear, and I basically live in them now. I’ve even run a 50 mile endurance trail race in one of my Rowenas!

It’s super comfortable and the fabric is soft. I’m on day 12/100 and I don’t think I’ll make it the full 100 days in this dress. You can see my bra lines right through the dress making it uncomfortable to wear in public and it makes me look like I’m wearing a potato sack sans accessories. This dress makes an excellent house dress but for someone with an active work/social life, I don’t think so.

I love this dress in both colours - the rich olive & the dusty blue! Comfortable, looks good and AND Pockets! The dress has Pockets! A wonderful design, lightweight and have I mentioned this amazing dress has Pockets!!!

My reward dress from the 100 day challenge! Regular length hits just above my knee whereas my challenge Rowena Long hits right at my knee. Comfortable, can wear many times before washing. Definitely too warm for really hot weather, but perfect for winter, cool spring, mild autumn days with layers.

While waiting for Brooklyn (my challenge dress) to arrive, I gave in and ordered the Rowena regular length in Olive Marl and I love it! It is a GAME CHANGER for traveling! It holds up beautifully after multiple wears. I am quite rectangularly shaped so I was worried a swing dress wouldn’t look great on me, but I am pleased with the way this one looks. My measurements right now are 42-39-46, for reference.

OMGosh! This dress is gorgeous. I love it! This was my reward dress for the 100 Day Dress Challenge and it is truly perfect. Thank you Wool& designers, manufacturers and team. You are doing an outstanding job!!!

I absolutely love everything about this dress! Sizes run big, so I sized down. Great fit! Great color! Feels great! Pockets are fantastic! Rarely needs washing. I could wear it day after day after day (and I do!).

So I am currently into hours 6 of a hectic day. Hosting a tour of our plant, so running for extension cords, waters, coffee, blueprints while trying to look attractive. This dress is comfortable! and not hot! I am loving it! Probably could have gone with a XXL rather than the 1X.