free gift with
purchase

Spend $150+ and choose between a merino scarf, bike shorts, or underwear—while supplies last.

Choose your gift

we design the most wearable items in your wardrobe.

Made from our favorite natural material, merino wool.

the benefits are real

Merino wool is the foundation of our brand—no other material has so many benefits.

More about merino
  • naturally soft
  • quick drying
  • breathable
  • temperature regulating
  • wrinkle resistant

best sellers

100 day challenge

Over 7,000 people have completed our 100 Day Challenge—together, let’s change the way we think about clothing.

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join the community

Our official Facebook group has been called “the nicest place on the internet.”

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sustainable progress

Learn about our supply chain and how we do sustainability differently.

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dress silhouettes

travel easy

Merino is perfect for travel—so skip the checked bag and get on with your adventure.

Shop new arrivals
  • Other wool clothing companies just cannot compete with the quality, workmanship, cut, and fit that wool& provides. I’m blown away.
    Ariel E.
  • It’s absolutely freeing to wear a dress so comfortable, so stylish, and so often that I can find time and energy for new adventures.
    Christine A.
  • Perfect for travel! Super comfortable on the plane. Packed small and didn’t wrinkle. Didn’t smell, kept me cool, dries quickly. But most of all, it is pretty and versatile too.
    Monica H.

tops

shop by fabric

We offer a variety of fabrics—each one using merino wool as their foundation.

Shop by fabric

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Share your style @wool.and