Summer is full of big trips, small adventures, and everyday moments. This challenge celebrates how wool& moves with you through all of it, proving merino belongs everywhere summer happens.
Built for Everywhere: Your summer uniform for wherever life unfolds.
Summer exploration doesn’t have to mean complicated wardrobes or overpacking. The right pieces help you say yes to more moments, spontaneous or planned. Merino wool adapts to changing temperatures, activities, and travel conditions, helping you stay comfortable across every kind of summer adventure. There is no “right way” to explore. Whether your summer happens across oceans or across town, you belong in this challenge.
HOW TO PARTICIPATE
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Sign up to participate on the form below.
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Choose your favorite wool& piece(s). See below for eligible pieces.
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Complete 7 "Everywhere" activities between June 8, 2026 and August 31, 2026. You can choose activities from any category. Check out the list below and grab the printable checklist to track your progress!
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Take a photo of yourself doing each activity - photos should show your wool& garment.
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Tag us during your challenge on social media so we can follow along (if you’d like): @wool.and, #woolandeverywherechallenge.
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When you’re done, submit your seven photos and a short reflection to our challenge submission form: HERE.
Tell us which wool& garment you picked for each activity, and why.
Share your biggest insight about adventuring in wool. -
Once confirmed, you’ll receive a $15 wool& gift card to spend on your next favorite piece.
WHY TAKE ON THE CHALLENGE?
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Discover how versatile your wardrobe staples can truly be for daily life, traveling, and all of your summer adventures.
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Learn how to spend more time living in the moment and less time worrying about your outfit.
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Break free from the spotlight effect: most people aren’t looking at what you’re wearing nearly as much as you think they are.
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Discover maximum comfort when you prioritize wearing breathable merino wool in the summer.
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Earn a $15 wool& gift card reward for your participation.
JUST A FEW DETAILS
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Any wool& item is eligible, including past purchases, secondhand, mystery sales, sample sales, or items worn for previous challenges. Wool&Prince items are not eligible.
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You may use any number of wool& items throughout the challenge.
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The challenge is designed to be fun, not stressful; enjoy the summer season, put your wool& wardrobe to the test, and live life to the fullest.
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Challenge window: June 8, 2026 through August 31, 2026. Final day to begin your Everywhere Summer Challenge is August 31, 2026. Photo submissions are accepted until September 10, 2026.
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One entry per person.
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Sharing in our community group is encouraged for inspiration, but not required for entry. Posts in our group are not considered challenge submissions.
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You’re welcome to take part alongside your 100 Day challenge. If you are in the midst of a 30 day challenge, please complete that challenge before beginning your Everywhere Summer Challenge.
Sign up today!