Over 8,000 people have completed our 100 Day Challenge—together, let’s change the way we think about clothing.

This autumn, we’re inviting you to rethink how little you actually need—and how stylish you can be in doing more with less.

Merino is perfect for travel—so you can skip the checked bag and get on with your adventure.

How to get the most wear out of your wool& garment.

We design clothing for real life—and that means building a community that feels just as practical, welcoming, and inspiring.

Building a more sustainable company starts with the supply chain.

Learn a little bit about our team’s values & diversity and inclusion statement

Our models’ measurements—so you can make the most informed decision when selecting your size.

Read our perspective.

Wool&Prince is our premium merino wool menswear brand.

And believe you will, too!

An update on our “do good” contributions