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about our wool

We source Woolmark® certified merino directly from the McBride family farm located on the coastline of SE Australia.

As a family-run organization, the McBrides are creating a sustainable company for generations to come. The farm is specifically focused on improving energy efficiencies, land conservation, and biodiversity.

100% merino jersey

An ideal year-round weight that is supersoft and easy to care for.

100% Ultrasoft Merino Wool
190 GSM (160 GSM Essential Tank only)
18.5 Micron Wool (17.5 Micron Wool Essential Tank only)

Customer Reviews

Based on 45 reviews
Height: 5’4”
Size Purchased: M
Usual Size: S
Almost perfect

These shirts are great, and have that magical property of remaining unstinky, even in the humidity and heat! I’m pretty sensitive to texture, and although I wouldn’t describe them as soft, I can wear them comfortably.

The only thing that could make them better is a flared/curved cut instead of a straight cut. I had to size up because my usual size was tight on my hips. I noticed it looks like that on all the models too. I prefer the fit to be relatively even across the body instead of tight in places. With this, I had to go for loose on top so the bottom looks flattering.


Nicely made, comfortable tee shirts. You'll definitely want a lint roller, they hang on to loose hairs like nobody's business. I had hoped for the price the seams would be stitched instead of serged, but the serging is holding up so far.


I now own a small and a medium - one for under vests and one to wear on its own. I love them.

Height: 5'3"
Weight: 175
Bra Size: 38DD
Size Purchased: XXL
Usual Size: XXL
favorite black tee

I've had this tee for nearly a year now and the color hasn't faded. The style and fit is great. Like my Stella linen blend tee, this one developed tiny holes across the belly after about 6 months. I mended them and there haven't been anymore since I started untucking my shirt from my seatbelt when in the car.


Cool in warm weather. Love the feel of the fabric

wearing merino comes with advantages