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about our wool

We source Woolmark® certified merino directly from the McBride family farm located on the coastline of SE Australia.

As a family-run organization, the McBrides are creating a sustainable company for generations to come. The farm is specifically focused on improving energy efficiencies, land conservation, and biodiversity.

signature jersey

A lightweight knit fabric that is soft yet durable. Comfortable for year-round wear.

78% Ultrasoft Merino Wool
22% Nylon
160 GSM
17.5 Micron Wool

Customer Reviews

Based on 1225 reviews
81%
(993)
11%
(129)
5%
(61)
3%
(34)
1%
(8)
B
Barbara Y.
Length: Regular
Height: 5'0"
Weight: 165
Bra Size: 36H
Size Purchased: XL
Usual Size: XL
Great Dress!!!

This dress is so comfortable, I want to live in it. You can dress it up or down and it looks great no matter what. I get so many compliments on it. But what I'm most impressed with is the quality of the material. It just feels great on, and you feel like you're wearing a truly well-made garment that is going to last forever. Extremely comfortable, but you still look put together I definitely recommend the Rowena dress.

K
Karen

Good quality!

A
AJ
Length: Regular
Height: 5’3”
Weight: 100
Bra Size: 32B
Size Purchased: XS
Usual Size: XS
Fits as shown

The arms are slim and the xs fits tts across the bust ( I’m a 30-32 B). The rest flairs as shown and hits above the knee ( I’m 5’3”). It’s a good underdress for cool spring weather. I imagine it would be an ideal travel dress that regulates your body temperature through cold airplanes and hot sprints to the next destination.

N
Noriko S.
Length: Long
Size Purchased: XS
Usual Size: XS
Excellent attire

I walked 500 miles across Spain and wore the rowena short sleeve dress every day for 35 days. It was my favorite dress to wear. Comfortable, dried quickly and looked good. I am leaving on travel again and wanted to get the long sleeve dress bcus I love it so much.

B
Brandi M.
Length: Regular
Height: 5'8"
Weight: 175
Bra Size: 38D
Size Purchased: L
Usual Size: L
One of my favorite dresses

I own 3 Rowena dresses and they are my favorites. I order regular length and wear leggings underneath, otherwise I would absolutely need a long. I have had the sleeves shortened on one of my dresses to make it more practical for summer. I like the forgiving fit and the fact that I can accentuate my waist with a belt if I feel inclined to do so.

wearing merino comes with advantages